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部落格全站分類:財經政論

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  • 8月 18 週二 200911:08
  • China and the US: The potential of a clean-tech partnership

China and the US: The potential of a clean-tech partnership
Only a collaboration between the two countries will create an environment where clean-energy technologies can thrive.
AUGUST 2009 • Jonathan Woetzel
Source: Climate Change Special Initiative
In This Article
Interactive: China and the US: The potential of a clean-tech partnership
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China and the United States, the world’s dominant producers of carbon emissions, have adopted aggressive programs to reduce oil imports, create new clean-energy industries and jobs, and generally improve the environment. But the environment that will be most critical to making or breaking the two countries’ efforts to curb the dangers of global warming could well be the market that they jointly create in pursuit of their aims. Unless the two work together to provide the scale, standards, and technology transfer necessary to make a handful of promising but expensive new clean-energy technologies successful, momentum to curb global warming could stall and neither country will maximize its gains in terms of green jobs, new companies, and energy security.
The risk is real. Electrified vehicles, carbon capture and storage (CCS), and concentrated solar power, among other emerging “green tech” sectors, will need massive investment, infrastructure, and research to get off the ground. While the Chinese and US governments, along with private investors, are pursuing all of these technologies, they cannot achieve separately what they could jointly.
For a more in-depth look at these three clean-energy technologies and how China–US cooperation could make them economically feasible, launch this interactive exhibit, a collaboration between McKinsey and frog design.
China and the US: The potential of a clean-tech partnership
Cooperation between China and the United States could make clean technology feasible.
Launch Interactive
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Whether collaborating formally or informally, China and the United States working as a group of two (or G-2) dedicated to climate change would boost these technologies and deliver benefits that would accrue to all nations. Clean-energy solutions are critical for reducing the amount of harmful greenhouse gases produced not only by the two highest-emitting nations but also by countries worldwide. For instance, if the majority of vehicles on the world’s roads by 2030 were hybrids and battery-powered vehicles, they would generate 42 percent fewer emissions than if all cars continued to run on today’s gas and diesel engines.1 But such reductions won’t occur—won’t even come close to happening—unless China and the United States lay the groundwork to make it so.
A global electric-car sector must start in China and the United States, and it must begin with the two countries jointly creating an environment for automotive investors to scale their bets across both nations. Private companies in China and the United States will most certainly compete to make the products, including electric-drive (or hybrid) vehicles, batteries, charging stations, and so on. But the two governments can no doubt create the conditions for both of them to succeed—for example, by setting coordinated product and safety standards across the two markets, funding the rollout of infrastructure, sponsoring joint R&D initiatives in select areas (such as new materials for car parts), ensuring that trade policies support rather than hinder the development of a global supply chain for the sector, and providing consumers with financial incentives to buy the new models. More immediately, the two governments could pick matching cities in China and the United States for electrified-vehicle pilots that could be used to collect standardized data on real electrified-vehicle consumer adoption, infrastructure costs, and driving conditions that could then be shared with companies in both nations.
This new sector will require scale to succeed—more scale than could be found any time soon in either country alone. Electrified vehicles may one day become a viable market within both nations, but that day will arrive much more quickly if the two countries collaborate to create a market that is bigger and more attractive. In building this market, China and the United States would also ensure that the companies and jobs associated with it would be created in both countries sooner. Oil consumption will fall more quickly as well: today, about 50 percent of China’s oil imports—and 80 percent of America’s—are used to fuel vehicles. In other words, one plus one would equal three. Such momentum would also likely spark Europe into competing in a global electrified-vehicle industry faster.
CCS is another technology whose success needs the scale that only China and the United States can create together. Adapting CCS technology to coal-fired plants to capture the emitted greenhouse gases is expensive. CCS technology also uses a lot of energy to capture the emissions, thereby making plants less efficient. And fundamental questions about how the captured emissions are to be stored still need addressing. Neither nation is pursuing this expensive, uncertain emissions reduction technology quickly, but they would improve their chances and their options if they pooled costs and knowledge.
Together, the two governments could fund demonstration plants in China and the United States, jointly evaluate technologies available from vendors, set standards, and drive down costs. By using the pilot plants as research labs to learn more about the challenges CCS faces and how to overcome them, the governments could share the information with companies entering the CCS business, advancing learning in this industry at a quicker pace. Assuming engineers find solutions to the technical and storage hurdles, we estimate that by 2030 this technology could “clean” 17 percent of coal power in the United States and 30 percent of China’s coal power, reducing total combined emissions by as much as 7 percent—a significant benefit to both nations and to the world.
Concentrated solar power (CSP) might not even have a future without joint action by China and the United States. As an emerging technology, CSP requires both technical progress and massive investments that only the largest economies can support. CSP technology uses sunlight to create and store steam power to drive turbines that transmit electricity on a larger scale more easily than they could using photovoltaic technology (which uses flat-screen receptors that turn sunlight into power). If clean concentrated solar power is scaled to generate 22 percent of total power in China and the United States by 2030, it could create over half a million jobs in each country. Setting common standards, coinvesting in pilot projects and R&D, and undertaking other joint initiatives are the way to get this started.
http://www.mckinseyquarterly.com/Energy_Resources_Materials/Environment/China_and_the_US_The_potential_of_a_clean-tech_partnership_2419
There are other benefits to joint action on clean energy besides reducing oil imports, cleaning up the air, and creating jobs. Cooperation on tangible actions that result in positive improvements for each country could help to foster trust between governments that have real differences on other political and economic issues. In addition, meaningful reductions in oil consumption by the world’s two largest importers of oil could ease pressure on future global supply and demand imbalances of the fossil fuel.
It won’t be easy for countries and companies to work in common to make these technologies real. The challenges to cooperation are numerous. Companies in both nations will be wary about what information they share with partners and competitors. Real cooperation between the two countries on technology initiatives is limited, so both sides will have to work hard to build relationships. In addition, they will need to create institutional frameworks for implementing and managing projects, as well as cofinancing mechanisms, partnership rules, and governance models. US companies will be concerned about protecting the intellectual property (IP) technologies that they use in pilot projects in China. The two governments will need to cleanly separate bilateral initiatives on clean-energy development from broader, multilateral agreements on emissions reductions. The list goes on.
But none of these challenges are showstoppers. Negotiations between the two countries could address nearly all these issues comprehensively. Even the thorniest—IP protection—is manageable. Because companies from many nations would contribute to making these three big technologies a success, IP agreements should be international. On that front, China will need to improve its ability to enforce global IP rules. Most critical, however, is the leadership that will be needed to surmount these obstacles. A commitment at the top levels of both governments to set a joint course for making these technologies real would be the signal of a real beginning. From there the impulse for collaboration may well filter down through the public and private sectors in the two countries to make research, investment, and policy a cooperative agenda.
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  • 個人分類:environment
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  • 8月 18 週二 200910:45
  • 好網站

hinet 雜誌專區
http://times.hinet.net/times/magazine.do?action=list
天下雜誌
http://www.cw.com.tw/book/
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  • 個人分類:個人學習札記
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  • 8月 18 週二 200910:44
  • 聰明人,為何做出愚蠢決策?


張彼得因為20年老友的一句話,在短短3星期內,被騙走8000萬新台幣。輕信、貪心、自私與僥倖的人性弱點、資訊判讀錯誤、低估風險,是導致他決策錯誤的元兇。學習控管風險、避開決策盲點,是每位決策者的必修課。
採訪、撰文 / 文及元
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  • 個人分類:Management
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  • 8月 18 週二 200910:36
  • 【決策,一次做對】在共同框架下,思考解決方案

經理人月刊 / 2009/08/04
*文/謝明彧
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  • 個人分類:Management
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  • 8月 18 週二 200910:32
  • 【決策,一次做對】問題定義錯誤,執行完美也是徒勞

經理人月刊 / 2009/08/04
*文/謝明彧
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  • 個人分類:個人學習札記
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  • 8月 18 週二 200910:27
  • 【決策,一次做對】技術+紀律,成就高品質的決策者

*文/謝明彧
決策不只是資訊的堆積,而是「洞察」與「判斷」的過程。鍛鍊洞察力,你需要善用流程、工具的技術,來檢視問題、做出分析;提高判斷力,你需要察覺人心不理性的盲點,用紀律避開認知陷阱,成為高品質的決策者。
小到中午要吃什麼、大到結婚生子就業的個人生涯規畫,每個人每天都會碰上無數的決策瞬間,有些甚至快得連當事人都沒有察覺。但仔細想想,在做這些決定時,有人總是猶豫不決、有人明快果斷(不知是太衝動,還是已經設想周延),更有些人乾脆省去做決定的時間,一切照舊。
人生,其實就是一連串「決策」的累積,決策不只反映出性格,一個人所下決策的好壞,也決定了他一生的境遇。但是,就算每天都要做許多決定,你可曾想過自己從面臨抉擇的那一刻起,到最後展開行動、得出成果,究竟經歷了什麼?正如《決策一本通》作者:亞倫‧巴克(Alan Barker)所問,「對於決策的思考過程,我們多久才認真地思考一次?」
一個品質好的決策,應該要能面面俱到;而要讓決策沒有遺漏,決策者必須了解事情的來龍去脈,思考問題各個面向,考慮各種可能選擇。所以巴克指出,決策品質要好,需要「大量的思考」。
但「大部分的決策,其實並未經過真正的思考,」巴克說,一般人在做決策前,幾乎不曾細想「問題的真正原因是什麼」「要達到什麼目的」「會牽涉到哪些層面」「標準和底線是什麼」而是先做了再說,然後且戰且走、見招拆招。缺乏完整的考量,結果就如哈佛大學的研究發現,企業決策的正確性平均只有50%!這樣的數字,跟擲銅板又有什麼不同!
嚴謹落實決策流程,提高正確率
然而,思考不是資訊的堆積,而是一種「認知」與「判斷」的過程,要提高決策品質,就必須讓過程中所有面向都被認知、所有細節都被取捨判斷;也就是說,要做好決策,你需要有一套流程來幫自己檢視問題、確保品質。
不管是領導學大師華倫‧班尼斯(Warren Bennis)劃分的「決斷程序」(準備、決斷、執行)、管理學之父彼得‧杜拉克(Peter Drucker)所界定的「決策6步驟」
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  • 個人分類:Management
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  • 8月 18 週二 200909:57
  • 夏蘭澤(奧美集團全球總裁) 消費保守下的行銷真相--1

http://www.cw.com.tw/article/index.jsp?page=1&id=38618
出自於 : 天下雜誌
台灣經濟雖已止跌,但消費保守。企業經理人依然充滿焦慮,「工作非常努力,但是忙著在原地打轉,業績都沒有起色,」是幾位企業高階經理人聚會時的共同心聲。
在這樣的經濟氣氛之下,美國廣告業界最具鋒頭與影響力的人物──六十二歲的奧美集團全球總裁夏蘭澤(Shelly Lazarus),對企業如何在消費保守的氣氛下贏得消費者,有獨到的觀點。
剛搬家的全球奧美廣告新總部,位於美國紐約上西城、正臨哈德遜河。這裡原來是巧克力工廠,經過奧美的妙手成為總部,室內設計簡單現代。
夏蘭澤穿著亮眼橘紅色合身外套,落地窗外是紐約第十一大道的高樓建築物。左邊是一覽無遺的哈德遜河,窗台上擺滿她從全世界各地收集來的青蛙。專業俐落的她,收集品卻顯露她有著廣告人對事物的興味。
夏蘭澤在奧美三十一年,在她任內,建立了奧美頂級的客戶群,全面推廣360度品牌管家(360 Degree Brand Stewardship)的概念與服務,讓奧美在廣告界佔據突出的競爭地位。不論是擴展全球業務,或延伸不同功能的服務,「她的建樹讓後人難以追隨,」全球WPP集團CEO索瑞爾 (Martin Sorrell)形容。
問:在景氣衰退時,什麼是企業贏得消費者的策略?和經濟成長時期有什麼不同?
答:我要提出跟一般人不同的觀點:在這個時候,品牌比任何時期都重要。
雖然企業嘗試縮減建立品牌的花費,但歷史將證明,誰在不景氣時持續投資品牌,誰將贏得市場佔有率。誰缺乏對品牌的信念與承諾,從市場抽離,就會讓持續投資品牌的人奪走市場。
真相是,第一、在不景氣時,消費者比以往更有品牌意識,因為他們只願意將錢花在有品質的品牌。他們願意多花一點點錢得到他們心中所感知的較好的品質與服務,以確認安心,願意花時間尋找他們所能購買的最好產品。品牌價值,在這樣的氣氛下,愈發重要。
第二,花時間、精力關注在你最好的顧客。現在關注忠誠的顧客特別有意義,因為這些人將幫你渡過不景氣,他們是最願意逗留在原來忠誠的品牌;也是最不願意為了一點小錢,拋棄他信任的品牌。
不論你做什麼,最重要的就是聚焦在他們身上,因為他們就是銷售數量的來源。你要對他們說話、獎勵他們。
第三、現在是運用媒體、行銷通路更有創意的時候,嘗試一些新做法。當預算縮減時,告訴自己:有些創新做法可以接觸客戶、說服客戶,現在是實驗的大好時候。
問:可以給些更具體或經典的案例嗎?台灣經理人該如何面對消費保守的大環境?
答:IBM是一個好的案例。去年十一月,二○○八年第四季是全球經濟最糟的時候,IBM幾乎是唯一一家在市場上持續做廣告的公司。他們介紹了新的品牌概念是「智慧的地球」(Smarter Planet,運用資訊科技在實體的基礎建設,包括綠色電表、交通建設、建築物、工廠、河流或城市,創造一個智慧的地球)。
IBM在不景氣時提出企業的新方向,也正好符合美國總統歐巴馬所提出的振興經濟方向——綠色未來。廣告中,IBM不僅是一家銷售軟體與硬體的公司,而是扮演積極角色的企業,他們正在幫助這個地球。
這時,歐巴馬政府打電話給IBM總裁帕米沙諾說,「請你來白宮,請你和我站在一起,我們一起傳遞世界希望,企業可以扮演一個顯著性的角色,可以讓未來更美好、可以讓新的行動發生。」
歐巴馬在許多攝影機前,提到IBM說,「這是一家有願景的公司、一家在不景氣時保持樂觀的公司。」IBM贏得很多正面印象。
我相信未來看這段歷史,IBM在這次經濟衰退中,逆勢操作推出新品牌形象,將成為經典案例。
另一個聰明案例,是現代汽車(Hyundai)在美國推出的行銷方案。去年底到今年,人們對買車遲疑不決,因為他們害怕被裁員。現代汽車說,「不要擔心,現在就買車,如果你未來失去工作,現代汽車會將你的車子買回。」
這個行銷案洞察了世界正在發生的事。突然間,當大家業績都是負成長時,現代汽車異軍突起,提升美國市場的佔有率。
其他汽車也開始跟隨,因為競爭者知道現代汽車打中了消費者。這個案例的聰明之處是,企業知道現在的消費者在焦慮什麼,並提出了解決方案。
麥斯威爾咖啡也是掌握消費者的需求而成功。麥斯威爾知道,消費者現正重新盤算他們的消費預算,每天花四美元買一杯星巴克咖啡實在太貴,如果要省錢,就需要調整喝咖啡的習慣,在家一樣可以得到好咖啡。剛好,麥斯威爾得到「美味」(tasty)的評鑑,因此沒有增加廣告總預算,僅增加特殊方案——家庭用戶的行銷預算。
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  • 個人分類:公關/廣告
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  • 8月 17 週一 200917:46
  • 轉職達人-eBay台灣區總經理 王俊朗


轉職,要對履歷能加分
轉載於 : http://media.career.com.tw/treasury/treasury_main.asp?no=357p082&no2=54
踏入職場10餘年,eBay台灣區總經理王俊朗,一直很小心經營自己的履歷表,不讓職涯發展走偏,也使得每一次的轉職,都成為邁向總經理的踏腳石。
撰文 / 張志誠
就如同年輕、充滿活力的eBay一樣,去年9月剛接任eBay台灣區總經理的王俊朗,踏著輕快的步伐準時出現在會議室,遠低於實際年齡的外貌,就和他豐富的工作經驗一樣令人羨慕。
  他開玩笑地問,談起轉職會想到他,是不是表示他是個不安於現狀,職涯上一直處於跳動的工作者呢?
  王俊朗說,其實他並沒有特別安排自己的職業生涯,台大化工系畢業的他,選擇到日本P&G(寶鹼)產品設計部門工作,除了自已並不想走純工程,比較想「棄工從商」之外,另一個原因是「P&G願意提供機票住宿讓我到日本和未來的同仁面談!」他笑著說,這對一個才要踏入職場的毛頭小子來說,有備受尊重的感覺。就這樣,一句日文都不會說的王俊朗,大膽飛到日本開始他的第一份工作。
  在日本P&G任職5年,做到產品設計主管的職位後,王俊朗選擇離開,純粹是因為想回台灣,但台灣的P&G並沒有研發單位。加上發現自己真的喜歡商業,大學所學的化工知識無法應付日後的工作,即使年近三十,王俊朗還是毅然決定,遠赴美國哈佛大學攻讀MBA。
在麥肯錫鍛鍊管理顧問能力
  在哈佛商學院攻讀MBA的暑假,研究生都要到企業實習,在連番的面試後,他選擇到波士頓顧問公司,被派到香港分公司實習。他說,和顧問公司面談的過程中發現,在顧問公司工作可以訓練自己解決問題的能力,「將來不管轉換到哪個產業工作,這都將會是最有價值的資產。」因此從哈佛畢業後,他順理成章應徵到台灣麥肯錫顧問公司工作。
  在麥肯錫兩年,台北、香港、北京、上海四地接案的生活,讓他對大中華區市場及各地工作者的價值觀有更貼身的經驗。
每一步轉換,都在為總經理鋪路
  「人生真的很難說,如果我和其他同學進入科學園區工作,可能我的人生會截然不同。」王俊朗說,如果沒有進日本P&G,他不會有機會到哈佛念MBA,也不會因為暑假實習的機會認識到企管顧問這個行業,而進入麥肯錫工作;也不會因麥肯錫同事介紹,而到勤業眾信會計師事務所擔任會計顧問,深入瞭解台灣的產業與企業經營;後來再成為荷銀證券研究部門主管及副總裁,瞭解一家企業從上到下的經營運作。
  這些資歷都在日後應徵eBay台灣區總經理時發揮作用。做為世界第一的網路拍賣公司,eBay要找的台灣區總經理,必須具備消費產業的背景、有管理顧問背景、以及有企業經營的正式訓練,而他在日本P&G、麥肯錫顧問公司、MBA學位及勤業眾信和荷銀證券的經驗,剛好與eBay所開的條件不謀而合,擔任總經理可謂水到渠成。
謹慎經營個人履歷表
  雖然自認不是個對自己的職涯做長期規劃的人,但王俊朗每回能成功轉換跑道,都是建立在前一份工作的學習與成就上,因此他建議每個人「都應該小心經營自己的履歷表」,不要讓自己的職業生涯走偏,也就是說不要只因為薪水,而輕易放棄原有的工作與規劃,去選擇一個對自己的職涯履歷毫無幫助的工作。
  王俊朗比喻,履歷表就像一本個人職業生涯的帳簿,每一階段的工作,雖然不見得會有立即的效果,但最後不論好壞,「過去發生在自己身上的所有事情通通都算數。」
  王俊朗認為,絕大多數人很難將生涯規劃思考得非常透徹,「以前就算我想破頭,也想不出來我到底要做什麼,一直要等遇到那個機會,我才知道原來這就是我要的工作與生活。」生涯規劃畢竟不是坐著乾想就可以的,沒有親身去嘗試,不可能知道新職務是否適合自己。
跳槽,切莫只為加薪
  不論工作如何轉換,王俊朗很清楚,能讓和他一起工作的人很有成就感,才是一份工作讓他感動的地方。這也是當他上任後,主動改變人事條例,讓約聘人員也能與正職同仁一樣享有教育訓練與其他福利的原因。
  很多年輕人會為了新公司多付15%的薪水而跳槽,王俊朗用「謹記初心」四個字勉勵上班族,在轉職前,回想最初選擇這份工作時讓自己心動的原因,才能在轉換跑道時,做出最正確的選擇。
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  • 個人分類:求職經驗談文章
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  • 5月 18 週一 200910:16
  • 洞悉麥肯錫的內隱知識

經理人月刊 / 2009/04/02
*文/文及元
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  • 5月 17 週日 200918:03
  • 麥肯錫──全球人才夢工廠

美國《商業周刊》統計,全球200大企業有147家是麥肯錫顧問的客戶;麥肯錫出身的企業CEO的不計其數,《財星》將麥肯錫喻為「CEO的最佳跳板」,究竟麥肯錫透過哪些制度及訓練,讓優秀人才臻至卓越,在大企業位居要津、身兼要職?
管理大師湯姆‧畢德士(Tom Peters)、大前研一和IBM前任董事長兼執行長路‧葛斯納(Louis Gerstner)這三個人有什麼關係?如果你聽過「六度分隔理論」(Six Degrees of Separation),你或許會說,任何人要與世界上任何一個人產生連結,最多只要透過6個人。
不過,要解釋這三人的關係,其實根本用不著什麼人際網絡理論,只要你能掌握到「那家公司」(The Firm;其員工對公司的慣稱)。而一旦你翻開了那家公司的「校友名冊」,你將可以勾勒出一幅以那家公司為軸心,向全球政商界發散出去的菁英地圖。那家公司,就是「麥肯錫」(McKinsey & Company)。
全球產官學名人的「母校」
1982年,任職於麥肯錫的畢德士與羅伯特‧華特曼(Robert H. Waterman Jr.)出版《追求卓越》一書,兩人對於美國成功企業特質的探索,使得該書成為暢銷且經典的商業著作。當時身為麥肯錫東京分公司負責人的華特曼,與大前研一為同事。1983年,當時已出版《企業參謀》與兩本《麥肯錫策略書系》的大前研一,將《追求卓越》翻譯為日文;在此同時,西方企業正飽受「日本第一」的威脅,而大前研一及其相關著作,則成為西方企業理解日本的重要管道。
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