World's Most Admired Companies

For the 50 most admired companies overall, FORTUNE's survey asked businesspeople to vote for the companies that they admired most, from any industry.
Rank Company
1 Apple
2 Google
3 Berkshire Hathaway
4 Johnson & Johnson
5 Amazon.com
6 Procter & Gamble
7 Toyota Motor
8 Goldman Sachs Group
9 Wal-Mart Stores
10 Coca-Cola
11 Microsoft
12 Southwest Airlines
13 FedEx
14 McDonald's
15 IBM
16 General Electric
17 3M
18 J.P. Morgan Chase
19 Walt Disney
20 Cisco Systems
21 Costco Wholesale
22* BMW
22* Target
24 Nike
25 PepsiCo
26 Starbucks
27 Singapore Airlines
28 Exxon Mobil
29 American Express
30 Nordstrom
31 Intel
32 Hewlett-Packard
33 UPS
34 Nestlé
35 Caterpillar
36 Honda Motor
37 Best Buy
38 Sony
39 Wells Fargo
40 eBay
41 Nokia
42 Samsung Electronics
43 Deere
44 L'Oréal
45 AT&T
46 Lowe's
47 General Mills
48 Marriott International
49 DuPont
50 Volkswagen
From the March 22, 2010 issue
* This year companies whose industry scores are equal when rounded to two places will receive the same rank, i.e., they will tie. In cases of ties, companies are listed in alphabetical order.

 

Apple
Apple
Guests play with the iPad at the product’s official unveiling in San Francisco in January.
MOST ADMIRED

Top 50 rank: 1
Rank in Computers: 1
(Previous rank: 2)
Overall score: 7.95

Why it's admired

Steve Jobs does it again: Apple is keeping its Most Admired crown for the third year in a row.

With 250 million iPods, 43 million iPhones, and 32 million iPod touches sold to date, plus the promise of a game-changing iPad, Apple won this year's vote by the highest margin ever for a No. 1. Two more years as champ and Apple will match GE for most appearances in the top spot.

What makes Apple so admired? Product, product, product. This is the company that changed the way we do everything from buy music to design products to engage with the world around us. Its track record for innovation and fierce consumer loyalty translates into tremendous respect across business' highest ranks.

As BMW CEO Norbert Reithofer puts it, "The whole world held its breath before the iPad was announced. That's brand management at its very best." --Christopher Tkaczyk

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