Top 100 Global Brands by value 2009 Rank 2009 Rank 2008 Brand BV ’09 ($m) BV ’08 ($m) % chg 09 vs. 08 1 = Google 100,039 86,057 16% 2 1 Microsoft 76,249 70,887 8% 3 1 Coca-Cola 67,625 58,208 16% 4 2 IBM 66,622 55,335 20% 5 3 McDonald's 66,575 49,499 34% 6 1 Apple 63,113 55,206 14% 7 -2 China Mobile 61,283 57,225 7% 8 -6 GE (General Electric) 59,793 71,379 -16% 9 2 Vodafone 53,727 36,962 45% 10 = Marlboro 49,460 37,324 33% 11 2 Wal-Mart 41,083 34,547 19% 12 6 ICBC 38,056 28,004 36% 13 -4 Nokia 35,163 43,975 -20% 14 -2 Toyota 29,907 35,134 -15% 15   UPS 27,842 30,492 -9% 16 35 BlackBerry 27,478 13,734 100% 17 -1 HP 26,745 29,278 -9% 18 -1 BMW 23,948 28,015 -15% 19 10 SAP 23,615 21,669 9% 20 3 Disney 23,110 23,705 -3% 21 4 Tesco 22,938 23,208 -1% 22 8 Gillette 22,919 21,523 6% 23 4 Intel 22,851 22,027 4% 24 7 China Construction Bank 22,811 19,603 16% 25 1 Oracle 21,438 22,904 -6% 26 35 Amazon 21,294 11,511 85% 27 5 Bank of China 21,192 19,418 9% 28 27 AT&T 20,059 12,030 67% 29   Louis Vuitton 19,395 18,446 5% 30 5 HSBC 19,079 18,479 3% 31 New Pampers 18,945 N/A N/A 32 New Nintendo 18,233 N/A N/A 33 -11 Cisco 17,965 24,101 -25% 34 -1 Verizon Wireless 17,713 19,202 -8% 35 -7 Porsche 17,467 21,718 -20% 36 New Visa 16,353 N/A N/A 37 -16 Wells Fargo 16,228 24,739 -34% 38 10 Banco Santander 16,035 14,549 10% 39 6 NTT DoCoMo 15,776 15,048 5% 40 -4 Mercedes 15,499 18,044 -14% 41 -27 Bank of America 15,480 33,092 -53% 42 -1 Dell 15,422 15,288 1% 43 6 Accenture 15,076 14,137 7% 44 -5 Pepsi 14,996 15,404 -3% 45 -7 L'Oreal 14,991 16,459 -9% 46 -26 American Express 14,963 24,816 -40% 47 -3 Carrefour 14,961 15,057 -1% 48 -14 RBC 14,894 18,995 -22% 49 -34 Citi 14,608 30,318 -52% 50 -13 Honda 14,571 16,649 -12% 51 -4 Siemens 13,562 14,665 -8% 52 18 Budweiser 13,292 10,839 23% 53 -3 Orange 13,242 14,093 -6% 54 11 Ebay 12,970 11,200 16% 55 22 BBVA 12,549 9,457 33% 56 15 Colgate 12,396 10,576 17% 57 -11 Target 12,254 14,738 -17% 58 8 H&M 12,061 11,182 8% 59 -6 Nike 11,999 12,499 -4% 60 13 Subway 10,997 10,335 6% 61 New TD 10,991 N/A N/A 62 26 Movistar 10,911 8,117 34% 63 20 T-Mobile 10,864 8,940 22% 64 New Wrigley's 10,841 N/A N/A 65 30 Auchan 10,586 7,148 48% 66 -14 Chase 10,582 12,782 -17% 67 -8 Nissan 10,206 11,707 -13% 68 New DHL 9,719 8,150 19% 69   FedEx 9,491 11,486 -17% 70 -30 Home Depot 9,280 15,378 -40% 71 18 MTS 9,189 8,077 14% 72 New Beeline 8,884 N/A N/A 73 -19 Canon 8,779 12,398 -29% 74 New ALDI 8,638 5,811 49% 75 19 Avon 8,631 7,209 20% 76 8 Zara 8,609 8,682 -1% 77 New O2 8,601 6,309 36% 78 22 Standard Chartered Bank 8,219 6,855 20% 79 New Red Bull 8,154 N/A N/A 80 New China Merchant's Bank 8,052 3,000 168% 81 -19 Yahoo 7,927 11,465 -31% 82   Hermes 7,862 6,951 13% 83 -8 JP Morgan 7,852 9,762 -20% 84 3 Ariel 7,777 8,437 -8% 85 -3 Tide 7,512 9,123 -18% 86   Gucci 7,468 6,479 15% 87 12 MasterCard 7,427 6,970 7% 88 -31 Goldman Sachs 7,415 11,944 -38% 89 -33 Starbucks 7,260 12,011 -40% 90 3 Barclays 6,992 7,382 -5% 91 -13 State Farm 6,922 9,425 -27% 92 -29 Morgan Stanley 6,765 11,327 -40% 93 -50 ING 6,743 15,080 -55% 94 New KFC 6,721 6,100 10% 95 -9 IKEA 6,713 8,507 -21% 96 New Nivea 6,572 5,294 24% 97 -7 Esprit 6,571 7,907 -17% 98 New Bradesco 6,565 N/A N/A 99 -8 TIM 6,409 7,903 -19% 100 New Lowe's 6,394 N/A

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